Marketing your trade business shouldn’t be a guessing game. We believe in total transparency—done together and done right. Here are the honest answers for HVAC, plumbing, and electrical contractors ready to grow.
We don't play both sides. Learn how we protect your territory and align our goals with yours.
Check Your TerritoryNo. We operate on a strict “One client trade, per city” exclusivity policy. If we are partnering with you for plumbing in your service area, we will not work with another plumber in that same city. We believe in going all-in on one partner per market to avoid conflict of interest. This creates a true partnership where your growth is our only priority in that territory.
We require a 6-month minimum commitment. Real growth—especially Local SEO—is an investment that compounds over time. While we often see momentum quickly, meaningful ROI requires a solid foundation that can’t be built in a few weeks. This commitment ensures we have the runway to build, test, and optimize your campaigns for long-term dominance.
We specialize exclusively in home services. This includes HVAC, plumbing, electrical, remodeling, roofing, garage doors, and cleaning services. We don't do e-commerce or retail. Our entire team is trained on the nuances of marketing for home service contractors, meaning we know the difference between a furnace tune-up and a full system replacement.
It means we are not a vending machine where you put money in and hope leads fall out. We work side-by-side with you. We need your feedback on lead quality, your photos for the website, and your insights on local seasonality. We handle the heavy lifting of analytics and performance optimization, but your input steers the ship.
We hate hidden fees as much as you do. Here is exactly what to expect.
Click to see retainer minimums...
Our minimum retainer starts at $2,800/mo. However, the typical client investment is around $6,000/mo, excluding ad spend. This investment covers the labor, strategy, and technology required to dominate a competitive local market. We don't offer "cheap" packages because cheap marketing implies cutting corners.
Click to see budget ranges...
No. Your ad budget is paid directly to the platforms (Google, Facebook, etc.) so you retain full transparency and ownership. We charge a management fee to build, monitor, and optimize those campaigns. Most of our clients allocate marketing budgets between $2,000 and $20,000+ per month for ad spend.
Click to understand the scope...
Effective marketing involves more than just posting on social media. That retainer covers a comprehensive ecosystem: Website design and landing page updates, technical SEO, content creation, citation management, and reporting. To move the needle in trades like HVAC or plumbing, anything less than that usually results in "treading water".
Click to read our policy...
We are transparent about all costs upfront. During our initial proposal, we outline the monthly retainer and any one-time setup costs required for things like major website overhauls or CRM integrations. You will never be surprised by an invoice. We believe trust is the foundation of our partnership.
Stop guessing and start booking jobs. Let’s see if your territory is open.
Audit, Fixes, & Launch
Notable Traffic Increase
Substantial Growth & ROI
For organic strategies like SEO, you should expect a notable increase within ~90 days. However, substantial growth typically occurs within ~6 months. SEO is like building a house; the foundation takes time, but once it’s set, the results are stable and long-lasting. If you need immediate calls while SEO ramps up, we utilize paid ads to bridge the gap.
No agency can frankly guarantee a #1 ranking on Google, and you should run from anyone who does. Google’s algorithms change constantly. What we do promise is a proven process that increases visibility, traffic, and lead quality. We focus on "Booked Jobs" rather than vanity rankings.
The first 90 days are intense. We conduct deep audits, fix website structure and landing pages, optimize your Google Business Profile, and launch initial campaigns. You will see traffic improvements and initial lead flow, but the "hockey stick" growth usually kicks in as our content strategy matures after month three.
For most home service markets, we recommend starting with ad budgets between $2,000–$20,000+/mo. In competitive cities (like Las Vegas or Salt Lake City), lower budgets may be exhausted by noon. We help you calculate a budget based on the average Cost Per Click (CPC) in your specific trade.
Yes. Google Local Service Ads (GLSA) are crucial for getting that "Google Screened" badge at the very top of search results. We manage the verification process, dispute invalid leads to save you money, and optimize your profile to keep your phone ringing.
We listen to the calls. We don't report "clicks" as success. We report on qualified leads—homeowners who need your service. We use call tracking and recording to ensure the leads we drive are legitimate, and we use that data to refine our Connected TV and search campaigns.
We build systems that turn clicks into booked jobs.
You won't have to guess. We provide transparent, monthly reporting that highlights what matters: calls, form fills, and booked opportunities. We focus on ROI. We also set up Marketing Automation to help you follow up with leads instantly.
Absolutely. Unlike some agencies that hold your assets hostage, you own your website, your ad accounts, and your creative assets. We believe you stay with us because of the results we deliver, not because we locked you out of your own accounts.
We are based in Utah and serve contractors across the U.S. and Canada.
We make sure we're a good fit.
We map out the plan and budget.
We start the build and go live.
Yes. Reviews are a ranking factor and a conversion factor. We help you implement systems to request reviews from happy customers automatically. A strong reputation makes all other Local SEO efforts more effective.
Ready to start your journey?
Book Your Discovery Call
Real feedback from business owners who trusted the process.
"If you have a home services company that wants to expand you need [Blue Forge]!!! They go above and beyond to make sure that people can find you and get natural lead generation... HIGHLY RECOMMEND!!!"— Steven Mann
"I started marketing with them in August... It is now December and I have made back 300% of my investment through their marketing and SEO services. I can not recommend them enough!"— Justin Fendley
"Job Calls not only delivered on their promises... The quality of the leads we received was outstanding, with a high conversion rate that exceeded our expectations."— Esre Vinu
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