Be the Brand They Trust Before They Even Google "Plumber."
Stop wasting budget on broadcast commercials that reach the whole state. Use Connected TV (CTV) advertising to target specific neighborhoods, homeowners, and demographics with digital precision.
Trackable. Local. Built for contractors.
For decades, TV advertising was a vanity game for the biggest players in town. You had to buy expensive slots during the news or sports games, hoping that a homeowner with a broken AC unit happened to be watching at that exact second.
Connected TV (CTV) changes the math entirely. Because these devices are connected to the internet, we don't buy "time slots." We buy audiences.
CTV refers to video advertising delivered through streaming devices like Roku, Apple TV, Amazon Fire Stick, and smart TVs (Samsung, LG, Vizio).
You shouldn't pay to advertise to people who can't hire you. Here is why modern home service contractors are moving budget from cable to streaming.
CTV is rarely a standalone "emergency service" channel. It is a strategic layer that makes every other dollar you spend work harder. When a homeowner sees your truck on TV, the seed is planted.
Brand recognition increases Click-Through Rate (CTR) on your PPC campaigns, lowering cost-per-lead.
Viewers search for your company name instead of generic terms, signaling authority to Google and boosting Local SEO.
Customers feel safer because they’ve "seen you on TV," shortening the trust gap and increasing average ticket size.
We believe in open, honest partnership. We won't sell you a service if you aren't ready for it. CTV is ideal for:
You have 3+ trucks and are looking to dominate a specific territory.
You operate in a high-density area where PPC clicks are expensive and you need to stand out.
You’ve changed your name or look and need to update the market quickly.
You are building a brand asset that demonstrates market dominance and sophistication.
Note: CTV works best when paired with a solid foundation of SEO and transparent tracking systems.
We refuse to operate on "think."
Using cross-device tracking technology, we can track IP Attribution. This means if a user watches your ad on their Smart TV, and then visits your website on their phone or laptop (connected to the same Wi-Fi) within a set window of time, we can attribute that visit to the ad campaign.
Start Tracking Your GrowthAre people watching the whole message?
Efficiency tracking (CPCV).
Traffic spikes from targeted zip codes.
Users who saw the ad and later converted.
The 90-Day Campaign Rollout
We identify your most profitable service areas and overlay data filters to target homeowners.
We optimize your 15s or 30s spots or advise on creating high-converting assets.
We deploy ads across premium inventory (Hulu, Sling, ESPN+) with frequency capping.
Monthly attribution reviews to calculate real impact on revenue and booked jobs.
"If you have a home services company that wants to expand you need BlueForge Marketing!!! ... They go above and beyond to make sure that people can find you and get natural lead generation... HIGHLY RECOMMEND!!!"
You’ve got the crews, the trucks, and the desire to grow. Let’s add the spotlight. Schedule a discovery call today, and let's map out a TV campaign that actually books jobs.
A few questions we’ll discuss:
No pressure. No fluff. Just straight answers.
We help trades businesses grow in our backyard and across the country.
